Assaf Dar-Sagol is a veteran music producer, composer, orchestrator, cellist, and the co-founder and CEO of Polyverse Music, a company developing audio effects plugins and virtual instruments for musicians, producers, and sound designers. In the past few years, they have shaped a vibrant and engaged audience around their products and work. Dar-Sagol’s perspective is particularly important, since the community around synthesizers and plugins is not only global and dynamic, but also mirrors the visual arts’ return to analog technologies and tactility as a response to digital existence in unexpected ways.
Dar-Sagol’s co-founders are Aviram Souhami, as well as Erez Eisen from Infected Mushroom, the iconic psytrance duo. Together, they develop unconventional tools that allow artists to radically transform their sounds. I was curious to hear from Dar-Sagol about how musicians and the electronic scene are impacted by the current AI landscape, as well as what innovation in their field looks (and sounds) like at this moment.
A number of High Resolution conversations have explored the impact of collaboration and community on one’s practice in the context of visual arts, but I did not yet get to speak with someone who navigates the intersections of audio, production, and tech about that context. It feels pressing to look at what is happening in other creative domains, and how similar pressures and technological shifts shape both fields. As always, we also get into some predictions, discussing the future impact of AI on both the electronic music industry and the musicians’ studios.
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